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The Lab7 published tests
Is my company named when buyers ask an AI which tool to use?
Probably not.
Fifty buying prompts, twelve B2B SaaS categories, five engines: ChatGPT, Claude, Perplexity, Copilot and AI Overviews. Three runs each, on different days, nothing discarded for being unflattering.
0/50Answers that named someone else
0 named youMethod, result and nulls published on every runAll 10 entries
Latest run
13 August 2026
Guides9 min read
Why your agency's AI visibility work is not producing results
Most of it is aimed at pages you own. Almost none of what gets quoted is a page you own. Here is how to tell which one you are paying for.
6 to 12Weeks before off-site work shows in an answer
Entry conditions
All four, or the test does not go upAnyone can publish a number. Almost nobody publishes the method.
Method
Runnable by someone else.
Prompt set, engine list, run count and scoring rule, written down before the run rather than after it. If the method is not in the post, the number in the post means nothing.
Nulls
The tests that found nothing.
Published at the same length as the tests that found something. A desk that only publishes what worked is a marketing department with a research budget.
Figures
Counts, not a score.
No blended visibility index. Raw counts, shares and distributions, reported per engine, so you can disagree with our reading and still use the data.
Expiry
A date it stops being true.
Engines change retrieval behaviour without announcing it. Every post carries the date it was run and the date its sources were last checked.
Two exceptions, filed under Pricing and Guides. What our work costs, and how to judge the people selling it, carry sources and a checked date but no method, because a published rate and a buying decision are not findings and there is nothing to re-run. Everything in the other four categories is a test and meets all four conditions.
Your turn
You have read our numbers. You have not seen yours.
Every post here came out of the same panel we run for clients. The first one tells you where you stand across the five engines, with the nulls left in. If the answer is that you are already fine, we will say so and you will have spent nothing further.
See where you stand⟶One fixed-scope audit. No retainer, no commitment.
