WAS ONE OFTHEM YOURS?

No, and that is the only condition attached to it. We read every request and run the audit for the companies we think we can genuinely tell something useful. If the engines have no real opinion about your category yet, or the answer would just be us guessing, we say so within a few hours instead of spending two days making noise. In practice it suits companies that sell software to other businesses, can describe their category in a sentence, and can name their competitors without looking them up.

Nothing. There is no card to enter and no call you have to sit through. You send us three things, we confirm it is a fit, we run it, and we email you the document. If it looks like paid work makes sense we say so in one paragraph at the end, and if it does not we say that instead. You are free to take the findings to another agency, or to nobody.

Because 15 questions asked three ways across five engines already comes to 195 answers, and 195 is what two people can genuinely read inside 48 hours without handing the job to software. It is enough to show you where you stand. It is not enough to plan a quarter of work around, which is what the $800 audit is for.

Because the answer changes depending on how you ask, and the change is the finding. With search switched off, the engine tells you what it already believes about your category. With search on, it tells you which websites it trusts today. Name a competitor inside the question and you get a third answer again. One run in one setting is a screenshot, which is what most free audits are.

No. A person types every question into the engine and reads every answer that comes back. Tools are faster, and they miss the part that matters: whether the engine sounded confident about you, what it hedged on, and which company it named in the sentence after yours.

This one tells you where you stand. Foundation measures more and then tells you what to do about it. Free gets you 15 questions, three settings, five engines, and five things to fix first. Foundation gets you 100 questions, a technical check of your top 50 pages, a list of what each engine gets wrong about you, every source the engines quote for your category, your share of the answers against a competitor list you approve, the raw spreadsheet, three months of work in order, and an hour with the people who ran it. If the free one answers your question, keep the $800.

It is two business days counted from when we confirm the fit, not from when you send the form. Not every request gets confirmed. If we cannot hit the window on one we have accepted, we tell you before anything starts rather than afterwards.

One paragraph at the bottom, saying whether we think paid work makes sense and why. Not a deck, and not a call you have to sit through before you can read the findings. The document arrives whether or not you ever reply to it.

Because two of them give you no choice. ChatGPT and Claude both let you switch web search off, and Perplexity has a writing mode that does not search. Microsoft Copilot and Google AI Overviews always search. So run 01 covers three engines instead of five, which is why the total comes to 195 answers rather than a round 225. The report says the same thing.